The Aim brand of oral healthcare products are very well known in the US where it is a big seller, although the success of online sales and internet advertising means that people in other countries are also starting to use the range. The brand is owned by the US company Church and Dwight, one of the biggest producers of bicarbonate of soda in America. In fact bicarbonate of soda is one of the ingredients in the Aim toothpaste, as well as in some of their other brands like the famous Arm & Hammer. The Aim brand was purchased by Church and Dwight from Unilever is 2003, when it only manufactured toothpaste, but it has now expanded to cover toothbrushes, mouthwash and, of course, dental floss.
Aim makes three different types of dental floss product; a standard mint flavoured string, a thicker tape and dental floss picks with a plastic frame.