Supersmile

Supersmile was founded in 1987 by the current CEO Lucia Smigel, after her husband Dr. Irwin Smigel recognised the need for a new approach to cosmetic dentistry.

The original product was whitening toothpaste, which was given to patients as a gift. It became so popular, even amongst well known New Yorkers, that the company began developing a range of products, all of which have received accolades from many different quarters.

The company is also proud of the fact that its products regularly receive testimonials from both its customers and fellow dental professionals. Since its foundation, Supersmile products have been at the forefront of the teeth whitening market. Its vision is to put a smile on people’s face while doing it safely and ethically.